The biggest misconception everyone has about search engine optimization is that SEO is all about link building and keyword stuffing. The fact is yes it was in the past time but gone are those days, when SEO was only based on keywords and backlinking to rank at the top in SERP. Search engines like Google are now moving to user experience and customer behaviour to concentrate on better performance delivery. Optimizing a website to get a higher rank now is from its usability as much as from SEO strategies.
Website UX Crucial for SEO Outcomes
Google considers different factors when deciding a website’s rank. A few factors that make up the user experience together are very important for great website performance. A high-ranking website needs to focus on improving user experience. A great user experience increases engagement, site traffic, and rankings. User experience (UX) and search engine optimization (SEO) are two different but related concepts that are equally important for any website. Let us know how:
Factors Contributing to Good UX
▪️Loading Speed: The speed of website loading must be very quick because a slow loading speed can make users frustrated and make them reject.
▪️Mobile Responsiveness: It is also very important that a website should be responsive to mobile devices because a maximum number of people check the website from mobile and the majority of web traffic coming can be from mobile devices.
▪️Intuitive Navigation: This is also important that you provide good navigation so that users can easily get what they are looking for.
▪️Clear Call-to-Actions: Call to action must be added everywhere on the website to guide users about their direction.
How UX Impacts SEO
UX can have a positive effect on SEO results in different ways. First, you must have a well-structured website that loads and is also optimized for mobile devices that can provide increased crawling and indexing by search engines. Also, developing a good UX may lead to a higher CTR, as Google considers website UX as a very important factor in website ranking.
The User experience of a website may have a huge impact on its search engine optimization. UX is the quality and feel of a website according to the user’s perspective. It consists of factors like page design, user navigation, and content. SEO is a process of website optimization to get a higher rank for relevant search engine queries. Here, we will look at the relationship between UX and SEO strategies, and how optimizing UX can benefit SEO outcomes.
▪️Improved Crawling and Indexing: When a website is developed with a good user experience, there are chances that are more likely to be crawled and indexed by search engine bots. This is why search engine bots can navigate the website and find relevant content that is labeled and organized.
▪️Higher Click-Through Rate: A website is clicked more by users if it has a good user experience. This is important because it makes users trust a website that looks good and is easy to navigate so they can improve user experience.
▪️Lower Bounce Rate: A bounce rate is the level of users who enters a website and then leaves without reviewing any other page on the website. High bounce rates say that users are having a negative client experience and are not engaging with the website.
Best practices to improve UX to best SEO outcomes pages
Around 50% of internet users are surfing on mobile phones. It tells that a website must be developed with mobile friendly and according to SEO strategies have more chance to rank higher as compared to others. You need to pay strong attention to the features like layout, look, feel text, images, and experience of the mobile interface. Most start-up companies are shifting to websites that are good at providing user experience and can adjust their content, layout, and image orientation according to the screen size. Hire website designer that are focused on creating a smooth and consistent website. Maintain usability, concise design, and content to ensure higher mobile friendliness.
▪️Get faster: Website loading speed is a major factor having impacts on SERP ranking. There are chances if a site talks more than 2 seconds to load customers are likely to drop the website. The lower speed of page load can lead to an increased bounce rate and also affects the website’s performance in search engine rankings. The developer must concentrate on the concept of core web vitals introduced by Google. You can use a faster web server cloud and optimize images to enhance page loading speed.
▪️Easy site navigation: Complex website structure and confusing navigation affect website ranking. Simple navigation not only boosts the SERP performance of your website but also increases the lead conversion rates. Because users will need to navigate to the website with a simple understanding. Quality content with the web pages and a clean layout is quite high performing in comparison.
▪️Use headings: Heading is very important for content identification but it also have a greate role in increasing click thorugh rate. The title of your content decide whether the user will stay to read the content or will leave immediately. Having a attractive heading plays a significant role in having a great UX and best SEO strategies also. Always use the H1 tag on all the pages. Try to use many tags in content for a great content structure, it also helps readers for better understanding and interpreting the thing you are trying to say.
▪️User-friendly layouts: The content layout, orientation, and formatting have an effect on SEO. User experience can change the SERP results to get traffic. You can include images, beautiful themes, and videos to improve site engagement.
▪️Use a call to action: Use a call to action in the heading and subheadings to get the attention of the audience. You can leverage the content attraction by rotating the content. You can use the question-based headings to increase the CTR.
▪️A clear logo: The logo is the important icon of the company, and it is first of all when someone visits your website. Logos should always be very eye-catching and creative plus unique. A logo and tagline that connects you to your customer need to become the identity of your brand, and your audience always remembers that. An attractive logo always increases user experience and helps in publicity.
▪️Test: The best way to increase the website user experience is by testing. Performing many tests allows for identifying bugs if any. You can make intelligent decisions further. Testing gives an excellent example of how UX and SEO work together.
The relationship between UX and SEO is an prime one that any SEO expert should not ignore. UX is very important to enhance SEO outcomes and optimizing UX for SEO strategies can yield large benefits.
Conclusion
The major benefit of updating user experience for SEO results is that it can help to enhance rankings of a website without any need to invest in paid search campaigns or other costly measures. It also offers to increase user engagement, which is very important for organic search rankings. Additionally, UX optimization can also help to reduce the bounce rate of a website, which is an important factor for SEO.
